Our Story
About Us
From the heart of India (Gujarat), we deliver premium quality leather accessories. Which Crafted through a perfect blend of traditional artisan skill and advanced production techniques.
Journey of Entrepreneurship
"Milestones in the journey of Entrepreneurship"
1985
Leather Wallets
1987–88
Leather Accessories
1989
Travel Accessories
1990
Single Side Leather Belts
1991
Reversible Belts
1992–93
Women's Bags Collection
1995
Limited Edition Leather Jackets
1998
Basic & Casual Leather Footwear
2003
New Leadership: Meit Vakil Joins the Legacy
2005
Opening of 2 Flagship Showrooms, Ahmedabad
2005
First Book Published: "Get Up, Don't Give Up"
2010
Limited Edition Women's Tunics
2016
Cobbler's Den: High-End Bespoke Footwear
2017
Global Reach: Products Launched on Amazon
2020
Fourth Book: "Life, As It Is"
Decades of craftsmanship, innovation, and unwavering commitment to quality.
This Is How We Pursue Excellence
Leadership
The Team
The driving force behind our four decades of excellence in leather craftsmanship.
Founder & Visionary
Mr. Deepak Vakil
A veteran in the field of leather industry. He is a die hard first generation entrepreneur who pioneered Yeti leather in 1984.
He has been a chief difference maker. His passion for quality has added immense value to brand YETI.
Deepak is also a published author of 4 books on entrepreneurship and life. His most appropriate self introduction is
"I am an entrepreneur by choice, a refined cobbler by profession, an author by passion, and a philosopher by the compulsions of life."
Global Marketing Head
Mr. Meit Vakil
Meit Vakil is an energetic and young son of Deepak. He joined YETI in 2004 after completing his masters.
He has acquired indepth knowledge and hands down experience about leather business.
He brings on the table,an uncanny ability of marketing leather accessories. He is a globe trotter who has successfully taken brand YETI to the next level .He manages retail business also from our flagship showroom.
Finance and Management
Mr. Vijay Berva
Vijay Berva is an young and energetic person who has unfathomable appetite to grow.
Vijay is a seasoned executive and a wizard when it comes to finance and banking. His Vision will shape the future of this company.
He is a hard working unambitious axed individual who brings on table expertise for finance, banking networking and team spirit He has an uncanny ability to create opportunities and deal with investors.
Digital Marketing & Co-Ordinator
Mr. Bhavesh Nagar
Bhavesh is a young and energetic all-rounder executive who brings fresh energy to the organization.
He plays a key role in digital marketing while also contributing to daily operational challenges, innovation, and coordination with multiple marketing agencies.
Our Values , Mission & Vision
"Our mission is simple but meaningful. We are committed to create Fine quality leather accessories at down to earth prices. By blending traditional Skills of artisans with technology, we ensure durability, Precision and timeless elegance. Our goal is to earn the trust and satisfaction of customers, irrespective of the size of their orders. We attach immense Value additions is our Passion. Our vision is to make fine quality leather accessories available not only locally but globally."
Yeti Leadership Team
Driving Quality & Innovation Since 1986
Quality First
Never compromise on craftsmanship
Trust & Integrity
Building lasting partnerships
Global Excellence
Meeting international standards